A Seal Trusted by Consumers
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Specifications
known for delivering
high-quality flour
The Label Rouge wheat agri-food chain is based on specific production standards that regulate agricultural practices, from variety selection to post-harvest wheat storage.
95% of consumers are familiar with the Label Rouge seal
75% trust this label.
75% trust this label.
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Farmers
putting good practices to work and 4 certified mills.
Selection of VRM varieties (Varieties Recommended by the Milling industry).
Benefit
Use of pure varieties to ensure high-quality bakery and biscuit products.
Controlled nitrogen fertilization, applied in 3 stages.
Benefit
Supports the growth and proper development of wheat proteins.
Monitoring of intrinsic characteristics (protein content, Hagberg falling number,…)
Benefit
Key indicators that ensure recognized baking quality.
Proven guarantees
to highlight right to the consumer
ORIGIN: Fully traceable, 100% French wheat
ENVIRONMENT: Good agricultural practices
NATURALNESS: Wheat varieties with no post-harvest treatment
Value: A premium rewarding farmers for their practices
Quality: Label Rouge certified flour
Our Offerings
built on our Label Rouge agri-food chain
