Join the Regenerative Agriculture Challenge

A holistic transition
at the farm level
Partnering with the “Pour une Agriculture Du Vivant” association, we are working to deploy regenerative agriculture in France: a systemic approach at farm level aimed at regenerating soil and, more broadly, other common goods such as air, water and biodiversity.

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Farmers
putting good practices to work,
that respect natural ecosystems.

Reduction of soil tillage.

Maximal soil coverage through the introduction of cover crops.

Crop diversity and extended rotations.
Our partnership with « Pour une Agriculture Du Vivant »
and Soufflet Agriculture helps us manage
the regeneration index for farms committed to this approach : measure the agro-ecological performance of the farms involved and, together with the farmers, develop individual improvement initiatives tailored to their crop rotation.



Proven Guarantees
to highlight to the consumer


ORIGIN: 100% French Wheat

ENVIRONMENT: Farm-level approach: agricultural practices that promote soil fertility, water quality, climate resilience, and biodiversity.

Value: A premium rewarding farmers for their involvement in the agricultural transition.
Promote
the benefits of regenerative agriculture
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Among consumers: to add value to your product offering.
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Among Institutional Partners: to bring your CSR commitments and Scope 3 carbon footprint reductions to life.
