Key Player in the Agricultural Transition for Climate and Biodiversity
Contact us
“Sowing Good Sense”, Invivo’s sustainable agri-food chain initiative, extends to wheat, barley, and vineyards.
This sustainability approach aims to support the development of sustainable agriculture by establishing traceable and mass balance* agri-food chains.
*A mass balance agri-food chain certifies the use of sustainably sourced raw materials in the production process. However, the raw materials are not physically segregated and may not be present in the final product. Our mass balance agri-food chains are certified by an independent third-party organization to ensure responsible practices.
Responsible wheat
agri-food chain
Our Responsible wheat agri-food chain sets the standard, guided by
best-practice specifications that promote biodiversity and sustainable farming.
100% French,
fully traceable wheat
fully traceable wheat
3,600
partner farmers
partner farmers
300,000 tons
of wheat flour
of wheat flour
The Label Rouge
certification
The Label Rouge certification is a quality seal widely
recognized by French consumers, ensuring superior flour through the careful selection of high-quality wheat varieties "Varieties recommended by the milling industry"
recognized by French consumers, ensuring superior flour through the careful selection of high-quality wheat varieties "Varieties recommended by the milling industry"
100% French,
traceable wheat
traceable wheat
400
partner farmers
partner farmers
The low-carbon
agri-food chain
The low-carbon agri-food chain initiated in 2024 focuses on
specific agricultural practices to reduce the carbon footprint of wheat cultivation.
100% French,
wheat
wheat
250
partner farmers
partner farmers
50,000 tons
of wheat
of wheat
The regenerative
Agriculture
agri-food chain
The "Regenerative Agriculture" model governs
agroecological practices on the farm level. As a partner of "Pour une Agriculture Du Vivant"
—a collective movement promoting agroecological practices— we implement this model alongside 32 farmers.
agroecological practices on the farm level. As a partner of "Pour une Agriculture Du Vivant"
—a collective movement promoting agroecological practices— we implement this model alongside 32 farmers.
100% French,
wheat
wheat
32
farmers
farmers
11,000 tons
of wheat
of wheat
